PLANT IT FORWARD
The Plant It Forward program at the Gardens on Spring Creek needed an identity that brought together the idea of gardeners, community, and giving. Print pieces were created for the gardeners in each neighborhood in Fort Collins so they could have the information about drop-offs at their fingertips. I used Illustrator to create the logo and InDesign to create print materials. I emphasized earth tones and an organic feel while also being eye-catching enough to draw attention to the materials for passers-by.
In 2019 I refreshed the logo and applied the skills and expertise that I have learned since creating it five years ago. I initiated this re-brand of the Plant It Forward logo by creating a simplified and cohesive solution to the original design.
Option 1
Option 2
Option 3
FINAL BRANDING
